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21 Tips For Improving Your Website Design

Here’s 21 ways you can improve your website design.

Great web design helps visitors to know what to expect and creates a first impression that matches your business.

If you want your business to grow long-term, your website may also want to use SEO carefully.

But web design doesn’t need to be complicated. A few tweaks could boost your user experience and conversions.

1. Don’t use stock images

For example, when you sign up with a website builder, there will be a selection of free theme templates that have stock images on its pages.

These might look like a great way to improve your website design at first, but can seem non-unique and unoriginal. Tests show that people are unconvinced by stock images.

For example, Visual Website Optimiser found 161% more visitors clicked its homepage article when a real photo was used (rather than a stock image).

If you’re selling a product or letting people know about you and your brand, consider using a real photo.

Or a service that can create cheap custom images for you that do not look like stocks (because they’re not really).

2. Use visuals, but optimise them!

If a website takes more than a second to load, your visitors could be up to 32% more likely to simply leave. To avoid this:

  1. Test your speeds: Test My Site
  2. Compress visuals with WP smush.it

Outsource hosting/delivery of your media with CloudFlare CDN

3. Choose a drag-and-drop website builder

Everything is pre-designed so that you can pick up the tool and very quickly get moving.

If you’re looking to create a new website, or improve your website design, then Zyro is a great option for quickly and eaisly creating a professional looking site.

4. Consider using sales funnels

Remember that people need to be led, as MarketingExperiments.com found.

This will make your CTA (call to action) more effective. And the tools in that link above will make the process straightforward, perhaps increasing your conversions by 64%.

5. Don’t mix your messaging

This doesn’t mean you need to be a professional writer. Bloggers like Seth Godin use a clear, minimalistic, and straightforward style of writing. His blog posts are almost never more than a few hundred words — and usually a lot less.

The key is to keep things to-the-point and skimmable as most people only skim-read.

6. Use simple, clear CTAs

Look at the Audible screenshot above. Instantly, the visitor knows what to do in order to learn more about your product or to purchase it.

The CTA usually comes towards the end of the fold. Make it obvious and straightforward.

7. Have a clean page organisation

Keep your navigation headings simple so that visitors do not need to figure out too much — too much creativity will lead to more hesitancy, increasing the odds of them clicking out of the webpage.

Here’s a cool heatmap tool which lets you see which parts of the site visitors use most.

8. Consider deleting carousels (unless you’re in ecommerce)

For Instagram, carousels are incredible. But a study by Harrison Jones for Search Engine Land found that nobody clicks and carousels on webpages. Unless you’re running an ecommerce website, perhaps it’s best to avoid it.

9. Avoid annoying pop-ups

Consider using tools with pop-up variations. These will let you do things like making a pop-up that appears in a small portion of the screen, only after a visitor scrolls past a certain percentage of your page — or one that is in the sidebar.

10. Use translation plug-ins

Maybe there are audiences you are missing.

If you want to seriously target a specific audience, consider hiring a professional translator and creating a subdomain with copy that has been translated into that language.

Professionals may be best in this instance, to avoid any embarrassing mistakes.

11. Avoid annoying autoplays

Your business is probably not as big as Netflix and people may not be there to specifically watch videos or to listen to music.

Annoying visitors with loud, blaring music that they do not know how to turn off may drive them away.

12. Use mobile responsiveness

Assume that many people will experience of your website through a mobile device, eg. a tablet, Android, etc. Make sure that your webpage template is mobile responsive.

13. Check your loading times

Pingdom lets you check your website speed. GTmetrix and PageSpeed Insights are two other options.

Whatever your loading time is, perhaps you can improve it incrementally by getting a better hosting plan or optimising media.

14. Highlight testimonials or social proof

If you want people to comment more on your website, place previous comments higher up on your homepage; or use a testimonial/review from a current customer.

Whenever you can, show a picture of the customer or client who gave you the review, just ask permission first. Go for simple fonts there are easy to read.

15. Choose “flat” design templates

Flat designs minimise textures, drop shadows, and gradients — keeping things minimalistic and two-dimensional.

This is especially good for mobile experiences.

We recommend this as a great way to improve your website design: focus on sharp shapes, vibrant colours, and interesting illustrations.

Flat designs load faster and are more flexible to different platforms, leading to better SEO.

16. Add text to your images

Adding text to images is a simple way to quickly focus the viewer on exactly what you want them to pay attention to.

For example, using a caption or a free online annotation service to add descriptions to images, turning them into diagrams.

17. Use white space

For example, a headline and its subtitle should be closer together compared to its distance with another headline.

This quickly lets the visitor know what information pieces are grouped together. Also, in the digital information age, using lots of whitespace is a minimalistic design style, that makes your information feel calmer.

18. Make hyperlinks stand out

You do not need to use the traditional blue with an underline. But it should stand out from the main text. You could also make your links a colour different to expectations like the orange image above.

19. Easy social share and follow buttons

The logic behind it is that you allow (and encourage) users to produce/share content related to your website.

This includes forum posts, shares, creations using your tools, comments — all of this is free material that directly leads to your website (content that you haven’t had to produce).

20. Separate key info with bullet points

Use these to chunk up information in articles or product descriptions.

21. Keep web pages consistent

You match things together: Colours, fonts, heading sizes, buttons, spacing, and other design elements.

Once again, consider something like Zyro, which offers cheap and fast templates that you can populate with your own information.

Some hard-working designers of either of the hard work for you.

Visit Digitalsupermarket.com to find everything you need to help improve your website.

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